Raising
USD 2 Million
One million CharacterBank™ shares to be placed out at US$2 per share, minimum lot of US$2,000 each.
USA Investor
International Investor
Many companies struggle with traditional recruitment methods, leading to poor hiring decisions and mismatches between candidates and job roles.
At the same time, families and communities face barriers to accessing quality early childhood education due to shortages in licensed providers, qualified teachers, and affordable options —
impacting millions of children’s development
Finding the right employee is one of the most important tasks in business and 61% top executives said they didn't do well as 20-25% of their candidates don't turn out to be a good long term fit.
CharacterBank™ recognized the need for a more reliable and comprehensive assessment solution that could accurately evaluate candidates' characteristics.
CharacterBank™ uses a licensed character profiling tool (CharacterCode™) that reveals the in-born character of the person, instead of the behavior or personality of the individuals which are used by other profiling tools. Personality and behavior will change but not the character of a person. Hence, the profiling tool we use is much more accurate in revealing the person’s characteristics. Our profiling tool helps HR Managers to select the right candidates for the positions faster and they are more suited for the positions. Hence, employee disengagement rate will be much, much lower resulting in lower turnover rate and increase in productivity and profitability.
Embracing the power of character allows us to live a life of lasting achievement and fulfillment. By understanding our strengths, weaknesses, and innate abilities, we can leverage our character to achieve success in all areas of life. Whether it is wealth, health, relationships, or personal growth, character forms the foundation for a meaningful and purposeful life. By continuously developing and strengthening our character, we unlock our true potential and create a positive impact on the world around us.
Approximately 97% of employees believe that lack of alignment within a team impacts the outcome of a task or project.
Good organizational alignment leads to optimum performance, belonging and personal satisfaction, which are essential factors in creating a work environment where employees want to stay and excel. When leadership teams and business functions are effectively tuned in to the same frequency, they become a collective force of motivated, accountable individuals who are capable of significant increases in business results.
Hiring the best talent for your business is a must for long-term success. But even when you have the right people in the right roles, it’s not a guarantee for success. If you want to build a great company, you need to turn these individuals into a group that truly works together. This means building team cohesion as team cohesion is the key to the efficiency of almost every successful business. Team cohesion occurs when a group of individuals feels connected and driven to achieve a common goal. A large part of team cohesion is maintaining unity throughout a project and being able to feel that one has actually contributed to the group’s success. Group members don’t just respect one another. They also trust each other to contribute equally, support each other, and work within the team with the ultimate goal in mind. This is where getting the people with the right CharacterCode™ for the right job role is critical for the success of their companies.
CharacterCode™ algorithm, and machine learning system, has analyzed over 50,000 individuals since 2008.
First Mover, Connections, Support Base, Captive Customers: CharacterBank‘s profiling tool, developed by our Founder, based on big data analytics, has a higher accuracy rate compared to other tools in the marketplace. It’s the only tool that measures the character of individuals.
Technology Advantage: The algorithm used is proprietary to CharacterBank™ which uses AI/ML technology.
Brand Advantage: The name of the Company, CharacterBank™, is unique and attracts enquiry as we are not a bank but a database of individual character traits of people who are looking to understand their true-selves and be able to find careers that fit their strengths.
System Advantage: CharacterBank™ database and the proprietary CharacterCode™ algorithm, and machine learning system in the future, has analyzed over 50,000 individuals over the fifteen year period.
Sustainability Advantage: Online recruitment is growing plus the fact that currently over 75% of employees are disengaged in their jobs, provide the necessity for HR Managers to search for a better tool to recruit and evaluate candidates that are the best fit for the job positions as a failed recruitment is estimated to cost the company, on average, between 6-9 months’ salary. This covers recruitment costs, training expenses relating to the new employee, and salary. In addition, the loss of staff morale has a higher impact on the company.
HR Managers: CharacterBank’s Profiling Platform, with CharacterCode™ proprietary algorithm and AI/ML, helps HR Managers to select the right fit for a position with greater accuracy. Thereby saving them recruitment and turnover costs. While HR automation software automates the hiring process, streamlines it and makes it more efficient, online recruiters can quickly evaluate candidates because the application tracking system keeps all of the necessary candidate data in one location. The candidate’s cover letter, portfolio, and evaluation will all be on the same page, eliminating the need for them to read a resume before going on to short-list candidates for interview.
Investment Analysts: According to McKinsey’s senior partner Sacha Ghai, CEO who makes effective, strategic decisions and excel at it can help teams go far is called “CEO alpha.” CEO alpha is a term that McKinsey came up with which is a pseudonym for out performance or extra performance, and when applied to the finance sector, alpha refers to the ability to perform better than the market. CEO alpha, then, refers to when a company outperforms because its CEO is also outperforming. CEOs make substantial decisions around strategy, resource allocation, M&A, and hiring and firing top talent, so making those decisions in the best way possible will have an outsize impact on the performance of the company. Investment Analysts having knowledge of the CharacterCodes™ of the CEOs will help them in making their investment decision better.
Investors: Likewise, Investors who know the CharacterCodes™ of the CEOs of listed companies will have the added advantage of knowing which particular company, with the CEO having that CharacterCode™, will be a sure winner. However, we would like to caution that just knowing the CharacterCode™ of the CEO is no guarantee of “extra performance” as he needs the support of his other team members as well as the resources available. Without which, the CEO can’t do everything on his own. The company would perform much, much better if their senior team members comprise all the 9 CharacterCodes™ who must also be in the right job roles.
The Global HR & Recruitment Services Market Size in 2022 is estimated to be US$772B. The size of the global online recruitment market was USD29.3B million, and by 2029, it is projected to increase to USD 47.3B, with a compound annual growth rate (CAGR) of 8.1%.
CharacterBank™ chooses this niche segment because HR automation software automates the hiring process, streamlines it and makes it more efficient. These are some important factors that may contribute to the global online recruitment market’s expansion. Companies can automate administrative tasks like scheduling interviews and managing application documents. Online recruiters can quickly evaluate candidates because the application tracking system keeps all of the necessary candidate data in one location. The candidate’s cover letter, portfolio, and evaluation will all be on the same page, eliminating the need for them to read a resume before going on to short-list candidates for interview. Our Profiling Platform, with CharacterCode™ proprietary algorithm and AI/ML, helps HR Managers to select the right fit for the position with greater accuracy. Thereby saving them recruitment and turnover costs.
Management Team
Frequently Ask Questions
1. What is CharacterCode™ ?
Character is the essence of who we are as individuals. Character refers to the unique combination of our values, beliefs, and actions. It encompasses our strengths, weaknesses, and innate abilities. Understanding our character allows us to leverage our strengths, work on our weaknesses, and make the most of our innate abilities.
Based on our research using big-data analytic by means of artificial intelligence and machine learning algorithm, we were able to synthesize the character traits of thousands of individuals’ data since 2008, into the following nine archetypes, differentiating their unique innate abilities that contribute to their character, which we call Character Codes as follows:-
- Character Code 1 – Researcher/Analyst
- Character Code 2 – Diplomat/Relations Officer
- Character Code 3 – Influencer/Marketing Manager
- Character Code 4 – Administrator/Accountant
- Character Code 5 – Commander/President
- Character Code 6 – Coach/HR Manager
- Character Code 7 – Strategist/CEO
- Character Code 8 – Operations Officer/COO
- Character Code 9 – Investor/Entrepreneur
Embracing the power of character allows us to live a life of lasting achievement and fulfillment. By understanding our strengths, weaknesses, and innate abilities, we can leverage our character to achieve success in all areas of life. Whether it is wealth, health, relationships, or personal growth, character forms the foundation for a meaningful and purposeful life. By continuously developing and strengthening our character, we unlock our true potential and create a positive impact on the world around us.
2. How is CharacterCode™ different from personality tests?
Most personality tests measure the “Big Five” personality traits – extraversion, agreeableness, conscientiousness, emotional stability, and openness to experience. While Character Codes are derived from the character traits of the person such as, honesty, empathy, self-discipline, resilience, integrity, perseverance, adaptability, optimism, determination, arrogance, patience, thoroughness, financial apptitude, charisma, etc., which are inborn.
Remember that character traits are the building blocks of our personality. So, character traits are much, much deeper. People with fake personality may act nice, but they just do it to get something from others. Their words may sound wonderful, but they’re just saying it to butter you up in order to get something they want from you. These fake personality people are what we call “two faces” and our system can detect them too. On the other hand, people of good character won’t try to manipulate people and if they say something they mean it.
3. How will CharacterCode™ benefits the workplace?
Approximately 97% of employees believe that lack of alignment within a team impacts the outcome of a task or project. Good organizational alignment leads to optimum performance, belonging and personal satisfaction, which are essential factors in creating a work environment where employees want to stay and excel. When leadership teams and business functions are effectively tuned in to the same frequency, they become a collective force of motivated, accountable individuals who are capable of significant increases in business results.
Hiring the best talent for your business is a must for long-term success. But even when you have the right people in the right roles, it’s not a guarantee for success. If you want to build a great company, you need to turn these individuals into a group that truly works together. This means building team cohesion as team cohesion is the key to the efficiency of almost every successful business. Team cohesion occurs when a group of individuals feels connected and driven to achieve a common goal. A large part of team cohesion is maintaining unity throughout a project and being able to feel that one has actually contributed to the group’s success. Group members don’t just respect one another. They also trust each other to contribute equally, support each other, and work within the team with the ultimate goal in mind. This is where getting the people with the right Character Code for the right job role is critical for the success of their companies.
4. What is the market size and annual growth?
Global HR & Recruitment Services Market Size in 2022 is estimated to be US$772B. The size of the global online recruitment market was USD29.3B million, and by 2029, it is projected to increase to USD 47.3B, with a compound annual growth rate (CAGR) of 8.1%.
5. Who are CharacterBank’s target customers?
HR Managers – Character Bank’s Profiling Platform, with Character Code TM proprietary algorithm and AI/ML, helps HR Managers to select the right fit for a position with greater accuracy. Thereby saving them recruitment and turnover costs. While HR automation software automates the hiring process, streamlines it and makes it more efficient. Online recruiters can quickly evaluate candidates because the application tracking system keeps all of the necessary candidate data in one location. The candidate’s cover letter, portfolio, and evaluation will all be on the same page, eliminating the need for them to read a resume before going on to short-list candidates for interview.
Investment Analysts – According to McKinsey’s senior partner Sacha Ghai, CEO who makes effective, strategic decisions and excel at it can help teams go far is called “CEO alpha.” CEO alpha is a term that McKinsey came up with which is a pseudonym for out performance or extra performance, and when applied to the finance sector, alpha refers to the ability to perform better than the market. CEO alpha, then, refers to when a company outperforms because its CEO is also outperforming. CEOs make substantial decisions around strategy, resource allocation, M&A, and hiring and firing top talent, so making those decisions in the best way possible will have an outsize impact on the performance of the company. Investment Analysts having knowledge of the Characer Code of the CEOs will help them in making their investment decision better.
Investors – Likewise, Investors who know the Character Codes of the CEOs of listed companies will have the added advantage of knowing which particular company, with the CEO having that Character Code, will be a sure winner. However, we would like to caution that just knowing the Character Code of the CEO is no guarantee of “extra performance” as he needs the support of his other team members as well as the resources available. Without which, the CEO can’t do everything on his own. The company would perform much, much better if their senior team members comprise all the 9 Character Codes who must also be in the right job roles.
6. What are CharacterBank's unfair advantages?
CharacterBank’s profiling tool, developed by its Founders, based on big data analytics, has a higher accuracy rate compared to other tools in the marketplace. It’s the only tool that measures the character traits of individuals. The name of the Company, CharacterBank TM, is unique and attracts attention as it is not a bank but a database of individual character traits of people who are looking to understand their true-selves and be able to find careers that fit their strengths. Our database and the proprietary Character Code TM algorithm, and machine learning system, has analyzed over 50,000 individuals since 2008.
7. Who do I contact about investing and where can I find more information about the company?
8. How much can I invest?
US $2,000 for 1,000 shares; $2 per share
9. What am I receiving for my investment? (equity or debt)
Common Stock.
10. How will an investor’s money be used to make CharacterBank TM better and more profitable?
Funding will be utilized for marketing activities and to employ full time staff to ensure that the AI/ML computer system runs smoothly as well as to tweak the computer algorithm to make it more effective.
11. How often will an investor be informed about CharacterBank’s operations?
CharacterBank™ will release operation updates every quarter.
12. What are investors expected to gain?
13. What will happen if CharacterBank’s fundraising goal is not met?
CharacterBank™ is confident that this placement will be fully subscribed and will operate the business as planned even with a lower subscription rate for this placement of shares.
14. What is CharacterBank’s exit goal and expected time frame for this fundraiser?
CharacterBank™ plans to raise $70 million over 5 years starting from seed investing, to series investing, to pre-IPO, and finally Nasdaq IPO with an increase of $1 in share price at each step.
15. When does CharacterBank™ plans to IPO?
CharacterBan™ plans to IPO in its 5th year at $6 a share.
16. Who are the shareholders of the company?
17. What is CharacterBank’s projected profitability?
CharacterBank’s projected profitability increase is $3.85M in year 1, $5.57M in year 2 (144%), and $11.30M in year 3 (203%).
18. How does CharacterBank™ stays cash flow positive?
CharacterBank™ big cash inflows from shareholders and supporters is share capital, the goal of $1M in year 1, $2M in year 2, and $3M in year 3. CharacterBankTM also has free inflows of memberships, sales of e-Reports, courses/workshops, and licensing fees.
19. What is the breakdown of CharacterBank’s revenue?
CharacterBank’s sources of revenue include HRM Package memberships, profiling report sales, courses/workshops, and licensing fees.
20. What are CharacterBank’s expenses and individual project costs?
CharacterBank TM has Licensing Fees/Royalties as well as variable costs of referral fees and trainers’ costs.
21. How does CharacterBank™ effectively controls costs?
- Lower operating costs: As the company is using co-working space as the office, the total assets amount to $100K which are for notebooks, printers, projector.
- Lower cost of goods: Character Bank’s profiling tool helps HR Managers to shorten their recruitment process and the ability to engage the right candidates for the right positions, which reduces the turnover rate and cost of recruitment, 24/7.
- Lower idle stocks: No idle stocks, very little if any, as it provides SAAS and e-reports.
- Lower unused capacity: As Character Bank’s profiling platform is fully automated, runs 24/7 and with AI/ML algorithm, very little human intervention is needed.
